1. Visitors feel genuinely welcome
2. Communication, travel and services are accessible, seamless and convenient at all phases of visitors' trips, from prior to departure until after returning home
3. Community members' passion for Whistler inspires visitors, and interaction among the two groups creates memorable experiences
4. Community members and organizations work collectively to ensure exceptional experiences that exceed visitor expectations
5. Whistler proactively anticipates market trends
6. Visitors perceive Whistler products, services and activities to be excellent value
7. A diverse range of year-round activities is developed and offered
8. Visitors choose Whistler to actively participate in recreation, learning, and cultural opportunities
9. The resort community's authentic sense of place and engaging, innovative and renewed offerings attract visitors time and time again
10. The resort is comfortable, functional, safe, clean and wellmaintained
11. A comfortable carrying capacity of the resort, its amenities, and the surrounding natural environment is respected
12. The visitor experience is based on practices and systems that efficiently use sustainable materials and energy

* Green highlight indicates the descriptors in which the university contributes.