1. Whistler has a diversified and year-round tourism economy
2. The Whistler economy provides opportunities for achieving competitive return on invested capital
3. Whistler's tourism economy is progressive and ensures the highest and best use of limited financial, social and natural resources in the long-term
4. Whistler proactively seizes economic opportunities that are compatible with tourism, and effectively adapts to changing external conditions
5. Locally owned and operated businesses thrive and are encouraged as an essential component of a healthy business mix
6. Whistler holds competitive advantage in the destination resort marketplace as a result of its vibrancy and unique character, products and services
7. Products and services that offer high net value to users drive Whistler's economic activities
8. A skilled workforce supports the local economy, and the local economy supports the skilled workforce
9. Physical and social infrastructure attract and support work and investment
10. Whistler's core accommodation base and long-term investments made in the community are protected
11. Effective partnerships with government and tourism organizations support economic health
12. The Whistler community shares resources and works together to compete in the destination resort market
13. Whistler is an integral part of the region's economy and works collaboratively with stakeholders

* Green highlight indicates the descriptors in which the university contributes.